WSAW-TV is a CBS
affiliate in Wausau, Wisconsin, serving central and Northcentral Wisconsin. It is owned by Gray Television and operates from a transmitter on Rib
Mountain, as well as a translator station in the northwoods community of Sayner.
The station
launched on October 23, 1954 as WSAU-TV, but changed its call letters to WSAW-TV in 1981. WSAU-TV
originally operated from the Plumer Mansion on N. 5th St. in Wausau before moving to its current
building at 1114 Grand Avenue in 1971. The Mansion was torn down in 1972. It's castle-like exterior
and suit of armor displayed in the building inspired the station's graphic designer, Sid Kyler, to
design a medieval-style "7" logo with a fully-armored knight cartoon mascot known as Sir
Seven. The logo and mascot was used for several decades, until WSAW-TV's logo changed to a
square-style 7 in the mid 1990s. The logo was replaced by the current circle-style 7 in 2006.
WSAW-TV has been affiliated with CBS from its beginning, though it also had secondary
affiliations with DuMont, ABC and NBC. In Fall 2006, it added MyNetworkTV to digital channel 7.2.
24/7 Weather, a round-the-clock weather channel, is on digital channel 7.3.
The station's
broadcasts have been digital-only since before midnight on February 16, 2009 when the analog signoff
featured a "good night" from Sir Seven.
Wikipedia contributed to this report.
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